Demag Brand Portal

The Brand Portal

We are all Demag: As ambassadors for the Demag brand, we stand for the values and objectives of our company. We represent them internally and externally, in dealings with existing and new customers, our partners and all parties we are in contact with. Our clear and uniform appearance makes our brand strong and tangible.

The Demag Brand Portal helps us achieve that: It is our guideline for understanding, representing and raising awareness of the Demag brand. It offers many ideas and guidance through information on brand values and corporate design, imagery and corporate language, as well as templates and instructions for communication.

All of us shape the Demag brand together – and bring it to life.

Demag Brand

Branding is an essential part of the Demag experience. A clear, unified look and feel helps us to create a strong brand that will build our reputation — even when speaking to different target groups, regions or industries.

Identity elements

Demag Corporate Design

Tool box

In the Tool box, we offer you the various elements of the Visual Identity for download.